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The artist contributes £25,000 award winnings to grassroots live spaces

Sam Fender holding his trophy in his hometown
He won the honor in October in the North East

The artist has given the full amount of his £25k Mercury Prize winnings to the trust for venues, which functions to preserve the Britain's independent music venues.

He was awarded the prize on 16 October as his new release People Watching was named the outstanding release of the last 12 months.

The musician has chosen to donate the funds to the MVT, in acknowledgment of the vital role small stages had in his beginning days.

"I couldn't be pursuing my current career if it hadn't been for all the shows I did around the region, and further afield, when I was just getting going," remarked Sam Fender. "These venues are renowned, but they are struggling."

Beginning in 2023, more than 150 of these locations have permanently closed – approximately 16 percent of the entire UK sector.

In the last year, well-known musicians such as Pulp, Coldplay, Katy Perry and Sheeran have all backed the Music Venues Trust in its efforts to help venues survive, by applying a modest fee to their ticket prices, which benefits independent venues.

Fender also joined in, collecting in excess of £100,000 on his 2024 arena tour to support numerous local spots across the UK.

The donation helped spaces that were confronting potential shutdown due to issues arising from water damage, blazes and bereavements, as well as licensing issues, legal disputes and sound issues.

Some locations received monetary aid in modernizing infrastructure and technical equipment that helped artists and audiences.

"The idea that revenue from shows in big venues helps the smaller venues, where it begins for artists like me, is just common sense," Fender has said.

Pulp members on stage
They are one example who contributed their Mercury Prize funds to non-profits

Fender is far from the only musician to give his honor funds to charitable organizations.

Back when the band earned the trophy in the year 1996 for their release the album, lead singer the singer announced that the band would give their prize money to the charity the charity.

In 2002, rapper and singer she shared her award across multiple good causes, including the NSPCC and a Sickle Cell organization.

"Additionally, I contributed a thousand pounds to my local community centre, to their gymnastics program, because I did gymnastics when I was younger and they required updated gear," the artist explained to a publication.

Two years ago, the band contributed their prize money to the community center that developed their act, alongside other grassroots music organisations.

And 1994 winners M People gave their prize to a multiple sclerosis charity after a friend was found to have the condition.

"Winning was sufficient," said artist Heather Small. "The money was the bonus but we didn't need the cherry, because we had the cake. So our victory affected the lives of others."

In the past week, the trust announced it had protected several grassroots venues in the South East, by placing them under local control.

The first in the city and The Croft in Bristol were bought under the Own Our Venues program, which is funded by the arts council and enthusiasts who buy "shares" in the properties.

JD
By

Joseph Doyle

A seasoned gaming analyst with over a decade of experience reviewing online casinos and providing strategic insights for UK players.

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